Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

APA 6th Edition - Copenhagen Business School: Advertisements

How to reference with APA

Citing advertisements

Reference the advertisement according to the style for the source, i.e. an advertisement found in a journal, magazine or newspaper should be treated as much like an article from that source as possible. 

Advertisements

Advertisement: print (magazine)

In-text citation

(The Wine Company, 2013)

 

Reference List

The Wine Company. (2013, June 28). Discover our bestselling Marlborough Sauvignon [Advertisement]. Private Eye, 38.

Format:

Company name. (year, month, day of publication). Title of the advert (if there is one) or strapline or slogan [Advertisement].
       Title of publication, Page
number(s).

 

Advertisement: Broadcast

In-text citation

(Audi, 2013)

 

Reference List

Audi. (2013, December 2). The new Audi Q5 [Television advertisment]. London: Channel 4.

Format:

Company name. (year, month, day of transmission). Title of the advert (if there is one) or strapline or slogan [Television advertisement]. City of origin, i.e. where the programme was produced: Name of television channel.

Mendeley

Mendeley is referencing software which allows you to:

  • store references
  • organise references
  • generate citations
  • generate reference lists
  • share references

To get a Mendeley account via the CBS Library Institutional Licence, please visit CBS Mendeley Guide

Need help?

Please direct all queries and comments to reftool.lib@cbs.dk