Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead and publish their findings in an annual report. This report provides an overview of the trends, with supporting data, expected to have the biggest impact in 2025 as well as their implications for businesses. These trends provide insight into changing consumer values, exploring how consumer behavior is shifting and causing disruption for businesses globally.
The trends in focus for this year's report are:
1. Healthspan Plans: Consumers are focusing on longevity, driving demand for preventative and specialized health solutions.
2. Wiser Wallets: Economic challenges have led to more strategic spending habits. Despite rising costs, 50% of consumers are willing to spend money to save time, emphasizing the importance of quality, convenience, and added value.
3. Eco Logical: Sustainable consumption is becoming more pragmatic. Retail sales of sustainable products have been trending upwards since 2020.
4. Filtered Focus: Consumers seek straightforward communication and intuitive discovery. 35% of consumers reported that easier site navigation would improve their online shopping experience.
5. AI Ambivalent: Consumers recognize both the limitations and potential of AI. Approximately 25% of consumers identified relevant product recommendations as the top advantage of generative AI in their shopping process.
Methodology
Euromonitors annual global consumer trends are identified through:
- A network of analysts who leverage broad, international coverage in 100 countries to identify trends, and all data is global unless otherwise stated.
- Proprietary research, trade interviews, surveys, and input from industry experts.
For a deep-dive into the trends, read the full report in the Passport database - search for “Top Global Consumer Trends 2025”