Source: Colourbox
Written by Liselotte Brandstrup
Passport, a database of market reports and statistics, lifestyle and consumer analyses, and more, has been part of the CBS Library portfolio for many years. Now we have added an extra and brand-new module on sustainability, an important research area at CBS.
What Passport Sustainability can do for you
The new Sustainability module can help you identify and measure sustainability opportunities through multiple lenses:
- Products: make the right sustainable product claims in the right markets at the right time
- Consumers: Evaluate consumer attitudes and behaviours surrounding sustainability topics and claims.
- Brands: benchmark and track sustainability credentials from global brands, as well as new market entrants.
- Industries: identify and size sustainable business opportunities and assess potential threats.
In other words, you can analyze product claims, benchmark companies against one another, and stay on top of emerging trends - all in one place!
Sustainability for academics
What makes Passport Sustainability unique for academics is that it covers a wide slew of disciplines, including business, marketing, e-entrepreneurship, the green economy, and corporate social responsibility.
You can approach your research from different angles, including consumers, markets, products, and competitors.
How to access Passport Sustainability
- Go to Passport – Euromonitor
- Accept terms
- Click Products in the top menu and select Sustainability
Other new features in Passport
As you probably know, Passport has always covered lots of different industries and now they have added two new: Luxury Gods and Mobility. Click Industries to find out more.
Take a closer look at Passport Sustainability – go to Passport
Tip: on the landing page you will also find search tips from the library
Learn more about the concepts used in Passport Sustainability