By Erik Sonne & Liselotte Brandstrup
More than half of the world’s population use social media. In line with the increasing popularity, interest in analyzing social media data has also grown. Do you work with social media data? Then keep reading.
What is social media analytics?
Social media analytics is a subset of data analytics that studies social media users' actions, clicks, and responses with a view to gauging interest, spotting trends, and improving offerings.
Key techniques in social media analytics include social listening, cluster analysis, data visualisation, behavioural analysis, and segmentation. Key measurements in social media analytics include monitoring followers, reviewing post clicks, and tracking page likes, impressions, page views, post reaches, engagements, actions on the page, and page previews.
Try out the Social Media Analytics tool
Social Media Analytics is a brand new social media tool from GlobalData Explorer, an important market research database available from CBS Library. You will find Social Media Analytics embedded within the GlobalData Explorer platform (Click Databases in the top menu).
The Social Media Analytics tool allows you to analyse in depth all critical trends that are emerging on social media platforms around current affairs, industry events, companies, sectors, and more. Social Media Analytics covers X (formerly known as Twitter) and Reddit. You can filter your search results by timeline, geography, contributor type, company, sector, source (Twitter and Reddit), sentiment, and hashtag.