Written by Lene Hald
Behind every research publication lies many hours of hard work and, as a researcher, you will most likely want to see the results of that work reach an audience as wide as possible. Dissemination of your research can lead to new collaborations, a higher number of citations, and a greater impact overall. The question is, how and where do you best promote your research and yourself as a researcher? Although there is no definitive answer, below you will find a few tips that might serve as inspiration.
Making yourself and your research visible
Today, it seems like there are endless platforms and academic social networks that you can use, and it is impossible to be present and active on all platforms. In a Nature article, Antony Williams, himself a researcher, offers this piece of advice for fellow researchers:
“…choose two or three social-media platforms, invest the time to get them set up, and then spend perhaps two hours a month keeping them current. If nothing else, he says, build a LinkedIn profile as an online CV, claim and update an ORCID ID, and log peer-review activities on Publons.com.”
Tips on how to ‘supercharge’ your LinkedIn profile
How to create an ORCID ID and import your publications
Another way to make yourself and your area of research visible is to contribute to The Conversation, an independent news outlet that is sometimes picked up by big media. For an example of an article authored by two CBS researchers, click here. Check out how to become an author right here.
When it comes to promoting research publications, Twitter is always mentioned, and it can indeed be a great tool. If you use Twitter, you may find https://hashtagify.me useful when trying to find the right Twitter hashtags. Another tip: Remember to include the DOI of the research output when you tweet, just to make sure it is identifiable.
Other resources that might inspire you:
How to increase the visibility of your research? 6 steps
Top tips for telling the world about your research
“The A to Z of social media for academia”
If you have any questions about specific platforms, please do not hesitate to reach out.