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Bloomberg - Equities. Industry and company analysis

This is an introduction to the functions withing the Bloomberg Terminal that allow to research equities and do company and industry analysis. Example used: Maersk and liner shipping industry

ERN

 

  • Analyst estimates provide a perspective towards what  is the market thinking;

  • Estimates must be critically evaluated:

    • Analysts struggle to spot turning points (i.e. no one has predicted Apple success).
       

Trivia:

Blackberry had a lot of negative surprises when analysts failed to predict its earnings. The company eventually lost the phone market to Apple’s iPhone. 

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