Bloomberg - Equities. Industry and company analysis
This is an introduction to the functions withing the Bloomberg Terminal that allow to research equities and do company and industry analysis. Example used: Maersk and liner shipping industry
Analyst estimates provide a perspective towards what is the market thinking;
Estimates must be critically evaluated:
Analysts struggle to spot turning points (i.e. no one has predicted Apple success).
Trivia:
Blackberry had a lot of negative surprises when analysts failed to predict its earnings. The company eventually lost the phone market to Apple’s iPhone.