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Equities. Industry and company analysis: Function - Analyst estimates (ERN)

This is an introduction to the functions withing the Bloomberg Terminal that allow to research equities and do company and industry analysis. Example used: Maersk and liner shipping industry
  • Analyst estimates provide a perspective towards what  is the market thinking;
  • Estimates must be critically evaluated:


Blackberry had a lot of negative surprises where analysts failed to predict its earnings. The company has eventually lost the phone market to Apple’s iPhone.