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Equities. Industry and company analysis: Function - Earnings analysis: Price reaction (EA)

This is an introduction to the functions withing the Bloomberg Terminal that allow to research equities and do company and industry analysis. Example used: Maersk and liner shipping industry

Analysts underestimate that there is not a consistent relationship between the nature of surprise and the stock movement. 

There is more to guessing share price movements than actually estimating earnings. More sophisticated methods are covered by VALUATION techniques.